Program Details:
The Bachelor of Business Administration program provides a comprehensive foundation in business principles and advanced knowledge in contemporary business practices. In the program, you will be exposed to the fundamentals of strategic management, accounting, finance, marketing and human resources, preparing you to work effectively with an organization's resources and people. OurThe Bachelor of Business Administration program provides a comprehensive foundation in business principles and advanced knowledge in contemporary business practices. In the program, you will be exposed to the fundamentals of strategic management, accounting, finance, marketing and human resources, preparing you to work effectively with an organization's resources and people. Our curriculum integrates the latest industry trends and best practices to help you make informed and sustainable business decisions in today’s global marketplace. The Bachelor of Business Administration program offers interactive learning and networking opportunities such as guest presentations, case analyses, a capstone project (working on a real-world problem with an industry partner), work-integrated learning and Seneca’s Collaborative Online International Learning (COIL), working on assignments with students from around the world. In your final year, you will have the option to choose a specialization to focus on an area that aligns with your career goals: Show More

Additional Informations:
In your final year, you will have the option to choose a specialization to focus on an area that aligns with your career goals: Accounting — develop in-depth, technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications (Note: this specialization is not accredited by theIn your final year, you will have the option to choose a specialization to focus on an area that aligns with your career goals: Accounting — develop in-depth, technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications (Note: this specialization is not accredited by the Chartered Professional Accountants. Students wishing to explore this route should consider Honours Bachelor of Commerce – Accounting & Finance). Business Management — develop fundamental skills in leadership, strategic planning and project management in various areas of business, such as sales, marketing, finance, etc. Hospitality, Travel & Tourism — prepare to thrive in the dynamic business environments of hotels, airlines, restaurants and more. Gain practical skills like budget management, project planning and process improvement. You will also access global career opportunities through exclusive Work-Integrated Learning partnerships with industry leaders such as Walt Disney World® Resort and Marriott. Human Resources Management — develop critical thinking and strategic skills required for human resource management, while gaining necessary technical knowledge including Human Resource Information and Management System, Systems Applications and Products, data mining and analysis. Marketing — gain hands-on knowledge to serve as a bridge between strategic corporate objectives and target audiences by applying skills in market research, consumer behaviour, campaign planning, channel oversight and marketing tactics. Supply Chain Management — explore technical and analytical skills to become a supply chain expert, participate in supply chain strategy and make responsible design decisions. Upon completion of this program, you will have the option to enrol in one of Seneca’s Honours Bachelor of Commerce (BComm) degrees. If you enrol in one of the following degrees in the same discipline as your BBA specialization, you can complete your BComm degree in just one additional year. Show More

Program Aims:
Throughout the Bachelor of Business Administration (BBA) program, you will develop the following skills: project management skills within a cross-functional team interpersonal and communication skills with an equity, diversity and inclusion perspective process optimization and business problem solving skills to integrate technology